SEO + AEO insights
Practical guides on technical SEO, Answer Engine Optimization, and turning audit findings into revenue.
What is Answer Engine Optimization?
AEO is the practice of structuring your content so AI assistants like ChatGPT, Perplexity, and Google SGE surface it as a direct answer. Here's what it means for your site.
SEO vs AEO: The difference and why you need both
SEO gets you ranked in search results. AEO gets you cited by AI assistants. Here's how they differ and why optimizing for one doesn't automatically cover the other.
llms.txt: What it is and why your site needs one
llms.txt is a plain-text file that tells AI assistants how to use your website content. It takes 30 minutes to create and is one of the highest-ROI AEO improvements you can make.
Why your SEO audit needs a developer spec
Most SEO audits produce findings that never get implemented. The problem isn't the findings, it's that they're not in a format developers can act on. Here's how to fix that.